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Helping Animal Nonprofits Rise Into Their Next Level 

Of Growth

For those serving animals across shelters, sanctuaries, rescues, advocacy, and conservation....

 

You’re ready to increase your revenue and impact, but you need a clear strategic path to get there. 

 

We offer customized fundraising support rooted in a deep understanding of what motivates donors to support animal organizations, helping you strengthen relationships, inspire increased giving, and create long-term financial sustainability.

Let's Talk Fundraising!

Consulting Services:

With over two decades of experience in animal welfare and conservation, we bring a rare combination of sector knowledge and philanthropic strategy that catalyzes donors to invest and partner with organizations. By blending animal expertise, strategic leadership, and direct fundraising experience with a deep understanding of the unique challenges animal nonprofits face, clients achieve breakthrough results.

 

From the start of our partnership, you'll receive personalized, hands-on support designed to amplify your organization's strengths. Together, we'll build a customized, actionable plan tailored to your team, goals, and mission—whether you're increasing your revenue, launching a campaign, or needing a strategic thought partner to guide you as your organization grows.

Fundraising Audit and Strategic Prioritization

Gain clarity on the top three priorities to focus on over the next 6–12 months. Through an in-depth audit of your fundraising program, we’ll identify strengths, weaknesses, and opportunities, distilled into a dashboard and report that turns overwhelm into clear direction.

 

Mid and Major Gifts Program Transformation

Increase donor retention and elevate your mid- and major-gifts strategy by identifying untapped donors in your database who want a relationship, designing engagement plans that inspire giving, and training your team to confidently reach your bold fundraising goals.

 

 

Comprehensive Fundraising Strategy and Support

Shift from ad hoc fundraising to intentional strategic growth. Together, we will produce a step-by-step fundraising roadmap—outlining priorities, timelines, and activities—that can be implemented by your team or our team to increase revenue, prepare for a future campaign, or launch a capital campaign.

 

 

 

Request A Discovery Call

Who We Serve:

 

  • We serve 501(c)(3) animal organizations across shelters, sanctuaries, rescues, advocacy, and conservation. Our clients include volunteer-run, small, and mid-sized nonprofits throughout the U.S. and across the globe.

     

    We work with teams at every stage: building fundraising programs from the ground up to solving complex strategic challenges for well-established organizations. Most of our work is delivered virtually, with in-person retreats, trainings, and project-based support available when needed.

 

 

Some Clients Include:

Jennie Dickerson

CEO of Cabin 9


"In just nine months of working with Jennifer, I gained clarity in my leadership, we tripled our revenue, and I built the confidence to lead in a way that feels both clear and joyful."

Case Studies

We've spent two decades helping animal nonprofits raise $200M+ and build sustainable fundraising programs while solving their toughest challenges—from plateaued donations to disengaged boards to staffing gaps.

 

Here are a few of our success stories:

Amici Cannis, a veterinary nonprofit located in Ecuador, needed to expand its veterinary hospital to meet rising demand. Nearly all of its funding came from a small pool of donors—with no formal fundraising infrastructure in place. 

 

Brought in at this pivotal moment, I established a U.S. fundraising office to focus on major donor acquisition, grew their team and board, launched a comprehensive donor strategy, and led them through their first fundraising campaign. 

 

The result? The foundation was laid to raise $1 million for their hospital expansion, with the aim of serving thousands of animals each year.

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The CEO of an organization supporting outdoor youth camps wanted to grow her organization’s reach but was spread thin across competing responsibilities. With no clear framework for priorities, delegation, or visioning time, her leadership energy was constantly pulled away from strategy.

 

Over nine months of executive coaching, I partnered with her to map annual priorities, establish sustainable routines, and shift her leadership from reactive to focused, confident, and visionary.

 

The result? Organizational revenue quadrupled, she grew her team with trusted staff she could delegate to, and she stepped fully into her role as a confident, strategic CEO.

Read More

East Bay SPCA, one of California’s leading animal welfare organizations, faced a leadership transition just as it embarked on its 150th anniversary fundraising campaign. To bridge the gap until a new VP of Philanthropy arrived, I was brought in as a fractional leader to sustain donor engagement, manage campaign strategy, and ensure continuity across the team. 

 

I designed and implemented customized solicitation and stewardship plans, managed campaign strategy, advised the CEO on donor outreach, supported staff, and onboarded the new VP for a smooth transition. The result? The campaign reached its $1.5M goal, and the incoming VP stepped into a thriving program.

Read More

Hi! I'm Jennifer, Principal and CEO of Jennifer Whitaker Consulting.

What began as a love for animals led to a two-decade career helping animal and environmental nonprofits raise over $200M. From securing the largest gifts in organizational history to leading a $5M capital campaign at the world’s largest chimpanzee sanctuary, my work is grounded in transformative results and a deep commitment to the missions I serve.

 

I’ve facilitated 100+ leadership trainings and workshops, revitalized struggling fundraising programs into thriving ones, and helped scale organizations from startup to multi-million dollar success. I’ve secured legacy gifts, built donor pipelines from scratch, and guided teams through transitions with a blend of strategy, intuition, and animal sector expertise.

 

Whether coaching your executive team, designing fundraising strategies, or shaping messaging that moves donors to action—my team is here to guide your nonprofit to its next level. 

Vanessa Petronelli

CEO of Equine Soul Journeys


"I started working with Jennifer because our growth had plateaued. Several months later, our revenue has significantly increased, and I feel more fulfilled and energized than I have in years."

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